I'm Keron — strategist, consultant, and someone whose path has rarely gone in a straight line.
I currently freelance for Yeah But No and am part of the Smart Group — a collective of senior thinkers and hands-on collaborators who help marketing teams translate business goals into effective communication. My work sits at the intersection of creative strategy, design thinking, and the kind of clarity that actually moves things forward. I'm open to other ventures and other forms of freelance work — if something interesting is on the table, I want to hear about it.
Before that, I was Managing Partner at PlayTheHype, one of Germany's leading agencies for NextGen communication. My work there centred on consulting, campaign processes, and helping brands and NGOs grow through bold communication and digital excellence — always with a focus on understanding young audiences and navigating the competing speeds of the digital world we live in. I believe great work comes from trust, structure, and a constant curiosity for what's next. Whether developing trend-driven strategies or scaling internal workflows, I'm in it for impact.
Then I deliberately stepped sideways.
I'm now studying at LMU Munich, with sociology as my major and economics, statistics, and data science as minors. Not as a career move — because the fundamental questions genuinely interest me. What makes social change possible? What resists it? How do regularities form, and what happens when they shift? Bourdieu, Weber, Keynes — and what any of that has to do with brands, communication, and human behaviour is something I find more interesting than most briefs I've ever read. I want to take that understanding and apply it to real socioeconomic problems — helping brands and social ventures find clarity and coherence in a fragmented digital world.
I grew up across cultures, in a family deeply involved in development work. That upbringing taught me to hold multiple perspectives at once — to understand before I conclude, to listen before I speak. It shows up in my curiosity, in how I work with clients, and in the conversations I have with peers, loved ones, and strangers alike.
Outside of work I slow things down. With people who matter to me. With books. With a good meal I made myself. With long walks in the forest or a slow day at the beach, watching sunlight break across the water. And with an analogue camera that forces me to actually see a moment before I press the shutter.
I believe people are more alike than they think — and that from that common ground, something can emerge that none of us could build alone.